Linea Computers enhances its CRMs with Openapi: data quality and automation supporting SMEs

Linea Computers is a software house active since 1982 and specialized in ERP and CRM solutions, integrations with Arca Evolution, web and mobile applications, corporate portals, and consulting services in Cyber Security, GDPR, and business organization. 

In recent years, the company has invested in process automation and in the creation of an integrated ecosystem capable of connecting ERP, CRM, web apps, and cloud services.

What was Linea Computers’ initial need?

Many companies receive incomplete or unverified leads, which slow down commercial qualification and introduce errors into CRM records. Linea Computers was looking for a reliable solution to:

• reduce data entry errors,
• avoid invalid or outdated contacts,
• speed up the qualification phase,
• offer customers cleaner and more analyzable CRMs.

The goal was to integrate a certified data source capable of automating and making sales processes more reliable.

Which Openapi services does Linea Computers use?

Linea Computers extensively uses Openapi’s APIs to ensure reliable, updated, and easily integrable data within its systems. In particular, it uses:

Company API

Used to enrich and verify company data through various services:

• Company Address: to retrieve and normalize registered and operational headquarters
  
  
• Company Advanced: to obtain structured information such as ATECO code, PEC, contacts, and company data
  
  
• Company Full: to access a complete company profile, including in-depth chamber of commerce information
  
  
• Company Search: to quickly identify a company even with partial or not perfectly structured data
  
  

Risk API

Used to assess the reliability of companies through:

• credit scoring service: essential for estimating the risk associated with an entity and supporting more informed commercial decisions

The APIs have been implemented in custom software projects and in the portal dedicated to clients:
https://spazio.lineacomputers.com/api

This integration makes it possible to obtain updated and structured information in just a few seconds, fully automating data retrieval.

What results have you achieved?

Thanks to Openapi’s services, lead qualification has become much faster and more accurate. Automation has reduced manual work and improved the quality of records, generating concrete benefits:

• Significant reduction in errors
  
• Cleaner and more consistent CRMs
  
• Faster commercial response times
  
• More efficient lead generation processes
  
• Increase in truly valid contacts
  
• Reduction in operational time
  
• Smoother user experience within the digital ecosystem

The integration quickly became one of the key strengths of the spazio.lineacomputers.com portal, significantly improving data accuracy and the effectiveness of sales workflows.

A winning combination of automation and expertise, enhanced by the integration of Openapi’s APIs, enabling Linea Computers to offer faster processes, reliable data, and a constantly updated digital ecosystem.