Digital transformation is revolutionizing how businesses make decisions, and in this context, having accurate data is essential to avoid making the wrong choices. However, high-quality data alone is not enough; it is also crucial to automate operational workflows to reduce errors and improve efficiency.

To meet these needs, Orbital Waves, a company specializing in SaaS platform and API service integrations, chose Openapi as a partner.

When Orbital Waves started using Openapi's services, they specifically needed to:

• Automatically and in real-time update company data in their clients' CRMs
• Generate scoring to assess prospects
• Ensure greater reliability in pre-sales and lead qualification processes

The data available in Openapi allowed them to achieve all these goals. In particular, the API Company proved to be the perfect solution, as it offers over 1,300 real-time updated data points on Italian and French companies.

Orbital Waves and HubSpot: The Integration with Openapi Data

Leveraging Company API data, Orbital Waves developed an integration with one of the most widely used CRMs today: HubSpot.

This advanced integration allows HubSpot users to instantly access a wealth of company data, including tax and legal information, registered office, revenue, and number of employees, business activity classification, company email and phone contacts.

 

 

Many Orbital Waves clients have benefited greatly from this integration. Let’s take a look at a specific case.

The Neosperience Case: Greater Financial Reliability & Qualified Leads

Neosperience is a leading company in AI-powered Customer Experience solutions. They partnered with Orbital Waves to improve the quality of company data available in HubSpot. Thanks to the integration powered by Openapi, they successfully achieved their goal.

The results speak for themselves:

• +40% accuracy in lead qualification with enriched data
• 30% reduction in prospect evaluation time
• Better financial reliability with always up-to-date customers data
• Higher efficiency for the sales team, allowing them to focus on the most qualified leads

 

 

This integration made a significant difference for Neosperience. Without an effective model, the sales team risked working with incomplete data, slower decision-making, and less effective sales strategies.

The implementation was scalable and modular, allowing Neosperience to adapt API usage to its specific needs.

Looking Ahead: New Automation Opportunities

The journey doesn’t stop here. Following the success of this integration, Orbital Waves is now exploring the implementation of additional Openapi APIs to further expand automation and data analysis capabilities.

Some of the options under evaluation include:

• APIs for real-time monitoring of client companies
• Integration with AI tools to improve predictive scoring
• Expanding synchronization across multiple CRM platforms

Neosperience is also considering implementing additional APIs to continue enriching its data and further optimizing sales operations.

We will keep sharing updates on the collaboration with Orbital Waves as new projects emerge, always aiming to bring innovation and simplify data management and analysis.

Want to integrate Openapi data into HubSpot with the Orbital Waves application? You can do it here.